The other night I came across a tweet about “Dove Real Beauty Sketches” – It was like 3 in the morning and I was about to finally doze off so I figured why not see what it was all about. I had no idea what to expect or what this was even going to be about. But I do know that if you hadn’t seen this video before, I had the same reaction as you – mouth agape, eyebrows raised and thinking to myself “wow!” I actually watched the video 3 or 4 times back to back because I was so amazed. I immediately realized that this marketing campaign could quite literally save lives by opening the eyes of women who are self-conscious, depressed, have low self esteem or have a combination of all three.
This marketing campaign and commercial is one of the best I’ve ever seen in terms of raw, unequivocal emotion. It has such an intense realness to it – one you can see on these women’s faces when they see how the other person described them. The differences between the two are worlds apart. I will be the first to admit that I can say things that most people would consider to be mean or brash about women’s appearances, but what people fail to realize is that just because I don’t find you attractive, doesn’t mean you’re not and doesn’t mean that other people won’t/don’t find you attractive. One person not being attracted to you does not equate to “you’re not beautiful.” I know it’s cliché, but I truly do believe every single woman on this planet is beautiful – and they’re beautiful in a billion different ways. It’s time for women to start realizing their own beauty, seeing their own beauty and owning it…and Dove’s Real Beauty Sketches campaign is a hell of a way to start.
You ARE more beautiful than you think.
A woman is the full circle. Within her is the power to create, nurture and transform. – Diane Mariechild